NCHMA

An estimate of demand is a measure of the number of income-qualified households with the propensity to move to the subject property. Demand estimates can vary significantly based on the components used and the variables applied to measure propensity to move. The components of demand are often based on the goal of the report’s end-user. The goal of NCHMA’s demand model is to provide a base estimate of income-qualified renter households. Refinements to this demand model can be made to address a more discrete target population on a case-by-case basis. The intention of this demand model is to provide a consistent methodology for comparison purposes.

The rate that tenants move from one unit to another affects the length of time a project needs to achieve full occupancy. It also influences a project’s annual revenues and operating expenses. This paper identifies factors to be considered, highlights red flags and recommends best practices for analyzing turnover.

Market analysis for age- and income-restricted rental housing, referenced here as “senior housing market analysis”, differs significantly from the analysis of general occupancy rental communities. The tendencies, incomes, needs and wants of senior renter households differ, at times significantly, from younger and/or family households. The demand for age-restricted rental housing should be evaluated with an understanding of these differences. This white paper identifies specific factors to be considered in conducting senior housing market analysis, proposes best practices, and suggests red flags that warrant particular attention when encountered in this type of study.