Market Analysis

Demand and Capture Rate Methodologies

An estimate of demand is a measure of the number of income-qualified households with the propensity to move to the subject property. Demand estimates can vary significantly based on the components used and the variables applied to measure propensity to move. The components of demand are often based on the goal of the report’s end-user. The goal of NCHMA’s demand model is to provide a base estimate of income-qualified renter households. Refinements to this demand model can be made to address a more discrete target population on a case-by-case basis. The intention of this demand model is to provide a consistent methodology for comparison purposes.

Recommended Practices for Analyzing Turnover

The rate that tenants move from one unit to another affects the length of time a project needs to achieve full occupancy. It also influences a project’s annual revenues and operating expenses. This paper identifies factors to be considered, highlights red flags and recommends best practices for analyzing turnover.

Analysis of Age- and Income-Restricted Properties (DRAFT)

Market analysis for age- and income-restricted rental housing, referenced here as “senior housing market analysis”, differs significantly from the analysis of general occupancy rental communities. The tendencies, incomes, needs and wants of senior renter households differ, at times significantly, from younger and/or family households. The demand for age-restricted rental housing should be evaluated with an understanding of these differences. This white paper identifies specific factors to be considered in conducting senior housing market analysis, proposes best practices, and suggests red flags that warrant particular attention when encountered in this type of study.

UPDATE: Senate Holds Public Hearing on American Community Survey Elimination

The U.S. Senate Subcommittee on Federal Financial Management, Government Information, Federal Services, and International Security recently held a public hearing on the Census Bureau’s FY 2013 budget and the proposed elimination of the American Community Survey (ACS). This hearing comes after the US House of Representatives voted in May to support Representative Daniel Webster’s (R-FL) Amendment 1077 to the Commerce, Justice, Science, and Related Agencies 2013 Appropriations Act (H.R. 5326), to eliminate the ACS, a detailed national annual survey conducted by the U.S. Census Bureau.