In a recent press release, CREA announced that in 2021 it deepened its mission by prioritizing people and directing business as a force for good. CREA reimagined its mission, vision, and values by repositioning itself as a company focused on impact and humanity. Updates align and reflect CREA’s commitment to community, family, integrity, respect, inventiveness, and teamwork.
According to the press release, CREA, guided by these core values, launched the official operation of the corporate, nonprofit CREA Foundation, Inc., with a commitment to improving the lives of youth and young adults facing financial barriers to success in the communities CREA serves. In addition, the foundation seeks to create opportunities for further learning, development, and education, with the ultimate goal of completing post-secondary degrees.
“Our greatest achievements in 2021 go beyond the portfolio,” said Jeff Whiting, chairman, and CEO. “Our most notable successes include the launch of CREA Foundation and progress towards a shared vision of racial and gender equity and social impact and internal and external growth and representation.”
