Facebook announced changes to how it manages housing, employment and credit ads as a result of legal settlement agreements with the National Fair Housing Alliance, the American Civil Liberties Union and the Communication Workers of America. Companies running housing, employment or credit ads will no longer be allowed to target by age, gender or zip code. Facebook removed targeting categories related to protected classes such as race, ethnicity, sexual orientation and religion.
Advertisers offering housing, employment and credit opportunities will have a much smaller set of targeting categories to use in their campaigns overall. Multicultural affinity targeting will continue to be unavailable for these ads. Additionally, any detailed targeting option describing or appearing to relate to protected classes will also be unavailable.
